Hammarby Fotboll
Hammarby Fotboll, commonly known as Hammarby IF is a professional football club based in Stockholm, Sweden. Founded in 1915, the club has a rich history and is renowned for its passionate fan base. Clear and direct communication with their fan base was one of our key goals to highlight in the new website.
CHALLENGE
Our goal was simple: give fans a digital experience that lives up to the badge. We traded a cluttered old layout for a modern, intuitive site that moves at the speed of the game. Whether it’s grabbing a ticket, checking the latest team stats, or following the action minute-by-minute on our new live platform, we made sure the fan’s journey is seamless. It’s not just about information—it’s about keeping the community connected to the pulse of the club, 24/7
We built a successful new website by listening closely to Hammarby fans. Since launching, ticket sales have gone up, and the way we showcase Hammarby merchandise has improved—thanks to thoughtful upgrades that made the overall experience better for supporters.
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