Compagnie Des Alpes
Compagnie des Alpes (CDA) is a French company that operates ski resorts and theme parks. The company is known for operating several leisure parks across Europe, including Parc Astérix, Futuroscope, and Walibi parks. CDA has a significant impact on the tourism and leisure industries, both regionally in the Alps and more broadly across Europe. The company's operations contribute to the economic development of the regions where its resorts and parks are located, often driving both direct and indirect employment
CHALLENGE
I supported CDA during their transition to the 'Easy Factory'—a project centered on creating a robust, shared component library for their portfolio of 8 theme parks. The focus was to scale their digital presence across web and mobile while prioritizing sales funnel conversion. Beyond increasing sales, the goal was to harmonize the user experience for visitors and simplify the backend experience for marketing teams—all while ensuring each park’s unique brand DNA remained intact for a February 2024 launch.
We managed to create a consistent and coherent design system to design and develop all the screens fast and efficiently. We have created 50+ components to be then applied by the parks to create their websites in a consistent, UX friendly design and possibility to maintain the system easily in the future.