Cofidis
Cofidis is a financial services company specialising in consumer credit solutions, including personal loans, revolving credit, and payment protection insurance. They offer flexible and accessible financing options tailored to individual needs, primarily through online and phone-based services. Cofidis operates in several European countries, focusing on simple, transparent lending.
CHALLENGE
To simplify and optimize the desktop and mobile website user journeys by creating clearer entry points and guiding users more efficiently toward obtaining a loan, while modernizing the overall UX and UI.
The old design struggles with content structure and visual hierarchy, making it difficult to present information clearly. The biggest issue is the lack of an immediate, clear overview of the products at first glance.
The new UX version of the homepage centres around a calculator component, allowing users to easily browse all products in a single view and switch between them. Each product is integrated with the calculator, enabling quick results and a seamless transition to the inquiry form.
This proposition was very well received from the UX point of view, as the website has been simplified and every page acts like a landing page with straight access to the inquiry form to obtain Cofidis products.
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